Brand system · City of Denver
One identity for three watersheds, and a sub-brand for each
For the Denver Water Resiliency Program, the challenge was not simply creating a logo. The brand needed to represent all three Denver tributaries in one take, while also breaking apart into individual sub-brands for each watershed.
That led to a flexible identity system that could unify the program while giving each project an individual, but related, identity.
Deliverables
Program identity, three watershed lockups, print collateral, social and signage system
Outcome
Each project reads as its own, and as part of one program